Digital Marketing Tutorial

Digital Marketing Tutorial : Online Course

RAM RAM

In This Article I will Discuss Basic's of Digital Marketing Fundamentals. This is the Short introduction of Digital Marketing. I regularly Provide you Tutorial's about Digital Marketing because Recent Studies show that Digital Marketing is the fastest Growing sector/Field In IT/Tech Industry.

These Articles make you a Digital Marketing Pro If you Read Each Article , So Keep up with me.

In these Articles i cover the Depth Knowledge about Digital Marketing.

In This Tutorial I cover these Topic's:-

Introduction to Digital Marketing
 
Search Engine Optimization - SEO Tutorial
 
Social Media Marketing - Tips And Secret's

Online Paid Advertising - Ultimate Guide

Email and Mobile App Marketing

Introduction to Digital Marketing

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Digital marketing is the marketing of the products using digital technologies, mainly on the internet using social media platform's etc.The way of delivering services and products has changes but the strategies are remain same.

Introduction

It gives the effective result and greatest benefit of digital marketing is that we can target our customers.Digital marketing is the cost- effective marketing which means for low budget startup's it hard to invest money in traditional marketing for promoting the business but they spend some money on digital marketing because everyone is one the internet. so it's very beneficial for small businesses.

Digital Marketing revolves around four things

Digital marketing cycle

• SOCIAL MEDIA - By Social media interact with Your Customer base using social sites like Facebook and twitter.We use them as a support channel for exclusive discounts and provide coupons.Social media are interactive computer-mediated that facilitate the creation and sharing of information.
• SEO -SEO stands for search engine optimization. It is use to drive more traffic from search engine like google , bing , yahoo etc. SEO classified into two parts - one is ON Page SEO and Second is OFF Page SEO.
• CONTENT MARKETING -The goal of content marketing is attract the customer by consistently creating valuable content and publish them.You guys know that content is king.The intention is to engages targeted audience in order to drive profitable customer action.
• ADVERTISING -Online Advertising has multitude of benefits over traditional advertising and the chief difference is targeting.Most of the online marketing platforms accept banner/text/rich media ad formats which are billed in three ways CPM (Cost for Thousand) , CPL (Cost per lead) and CPC (Cost per Click). In CPM, the advertiser pays for each 1000 ad views that the ad gets, while CPC is the amount of money that is paid by advertiser to search engines for a single click on its advertisement that brings one visitor to its website. For every click the advertiser pays to search engines and online publishers. Another form of advertising is Cost Per Lead, in which the advertiser pays for an explicit sign up from an interested consumer who is interested in the advertiser's offer.

Search Engine Optimization - SEO Tutorial

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What is SEO?

SEO is the process of affecting the online visibility of website or a particular web page in a search engine(like- Google, Yahoo and Bing etc.) unpaid results - often referred to "natural","organic".

SEO

Before we look into Further, Let's first understand How it's Works.

HOW SEARCH ENGINE WORKS?

Most of search engine does the following -"Web Crawling or Spiders , Indexing and Displaying"

• Spiders and Crawlers :
• Indexing :
• Displaying :